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Brand Discovery Workbook

The Brand Discovery Workbook guides you step-by-step through defining your mission, vision, and values—then takes you deeper into audience insights, brand personality, market positioning, and visual identity.

  • Brand Foundations (Mission, Vision, Core Values, Goals)

  • Ideal Client & Audience Profiles

  • Market Positioning & Competitor Analysis

  • Brand Personality, Archetypes & Voice

  • Visual Identity & Logo Exploration

  • Brand Story & Messaging Development

  • Action Plan & Consistency Checklist

  • Bonus: Business Setup & Tools Resources

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